Guillaume KendallMake the case for less digital ad wasteNegotiations are closing out at COP26 in Glasgow this week. From working out forestry issues to talks around CO2 production and the usual…3 min read·Nov 10, 2021----
Guillaume KendallBig tech is not providing safe spaces for brands — why don’t brands care?BBC Panorama this week presented an investigation into the rise of online abuse against women. It’s a chilling watch where experts explain…3 min read·Oct 25, 2021----
Guillaume KendallHow to lose (Facebook) ‘friends’ and influence peopleThe algorithms of Facebook are running amok, serving people ‘targeted’ adverts that offend, humiliate, and distort the truth. Here’s why a…3 min read·Oct 21, 2021----
Guillaume KendallFixing digital advertising in 4 film quotesHello, we’re Zedosh! We come in peace from the ‘fintech’ world and believe there’s an opportunity to fix digital advertising. We realise…4 min read·Apr 7, 2021----
Guillaume KendallWhen will brands Wiley stop supporting hate?It seems like only a few weeks ago, that brands were ‘boycotting Facebook’ by pulling their advertising from the platform in response to…2 min read·Jul 28, 2020----
Guillaume KendallMark Zuckerberg’s New Clothes: Is it time brands stopped burning money on social media?I have become obsessively distracted by terrible advertising on my social media feeds. Today’s highlight is an advert for an independent…3 min read·Apr 23, 2020----
Guillaume KendallWho’s Paying the Price for your Attention?Whose Time Is It Anyway?d4 min read·Mar 14, 2020----
